Meet Logan Schmitt, an illustrator based in Wheeling, West Virginia!

Tell us a little about yourself!

I am a full-time illustrator based in Wheeling, West Virginia. I have a fascination with nature and that subject matter is ever-present in my work and is a continual source of inspiration. I love hiking, kayaking, fishing, listening to new music, and consuming fantasy stories in any medium. My wife works with me and manages the studio and gives me feedback when I constantly ask her if what I’m drawing looks ok.

What drew you to your craft?

I always wanted to do something creative as a career since I was a kid and what that was, specifically, changed a lot as I grew up. Right now and for the past half a decade or so, I’ve mostly made gig posters for bands. That field comes with a lot of creative freedom so when I first got into it I figured it would be a good way to marry my love of nature and my love of music. When I was about to start college, I noticed that most of the artwork I was really excited about were screenprinted gig posters, so when I started classes I made sure I took as many screen printing classes as I could along with my regular illustration courses. This led me to cold-calling bands for poster work and making friends in the poster scene that would pass me work now and then. That eventually led to where I am now.

What is your favorite thing you have ever made?

A few years ago I made a poster for the Avett Brothers for their show at the WVU Coliseum in Morgantown, West Virginia. I was really honored because not only are the Avett Brothers a favorite client of mine, but a lot of bands just pass up West Virginia on tours, so it was really special to be able to make a poster for such a great show in my home state. I re-purposed the artwork afterward and turned it into my current Wild, Wonderful West Virginia art print. It was inspired by the West Virginia wilderness and features a mother bear and 2 cubs on some fallen logs in the woods.

What did you want to be when you grew up?

I wanted to be a cartoonist for most of my childhood, apart from when I was 3 when I wanted to be an iguana, and 6 when I wanted to be a country singer.

How would you describe your creative process?

Most of the time ideas come to me while I’m doing something that isn’t directly related to making art like hiking or watching a movie. The more you’re exposed to the more you’re able to soak up ideas and imagery. It’s always tough when there’s a deadline and you don’t have the time to just let ideas come to you. After I have a rough idea, I like to stew on it for a bit, and then think about the best layout for the illustration. That’s when I can put pencil to paper and start figuring all the little pieces out.

What advice would you give yourself 10 years ago?

Just don’t worry so much and slow down a bit.

Why is it important to support local artists and makers?

It’s so important to support local artists and makers, not only because it helps those folks individually, but it really helps strengthen and bond your community. So many wonderful events and programs can be centered around art of all kinds and there’s really nothing better than spending your time being around people that care about and support each other.

Why do you love doing what you do?

I love this line of work because it affords a lot of freedom personally, professionally, and creatively.

What advice do you have for other makers who want to start their own business?

I’d say just get to it! You can plan for years, but nothing will get things going and give you the experiences you need like just getting started. Do what you’re passionate about, and don’t listen to anyone throwing negativity your way.

You can find Logan’s artwork in the shop, including prints, pins, and stickers!